Today, the internet has unleashed an unending list of possibilities for marketers and schools too can benefit from this online boost by reaching out to an increasing number of parents and increasing their admission rate.

To help schools get started, here are a few tools that they could use to increase their admission rate and expand themselves

Learn The Importance Of Keyword Research

It cannot be denied that any information we are looking for, we immediately turn to Google for the answers. According to online estimates, there are close to 2.3 million Google searches that are performed every second. Schools, therefore, need to develop a robust Search Engine Optimisation strategy to attract prospective parents through search engines. This means being aware of the various search phrases that a parent would use when looking for a school and integrating the same into your website content

Recap: The Benefits Of Fees Management System In Educational Institutions

Creating an inbound marketing strategy

Creating an inbound marketing strategy essentially means attracting parents to your school website by offering information that a prospective parent would be looking for. For instance, you can invest in creating relevant blogs and articles on your website which can be easily found on the internet by your target audience. You can also use these blogs to highlight various aspects of your school in detail. Events, activities and other school features can be shared with prospective parents to help them understand the essence of all that your school has to offer.

Social Media Marketing

Social media platforms such as Facebook, LinkedIn, Instagram have become a large part of our lives and often play a role in influencing our purchase decisions. This makes it essential for schools to create an online presence and use the same to reach out to prospective students and their families. This can be done with the help of sponsored posts and pay per click (PPC) campaigns. A PPC click campaign is also the perfect tool for a short-term marketing activity or for promoting time-sensitive content such as admission driven content. When used intelligently, a PPC campaign can boost the online presence of your school tremendously.

Recap: Payroll management using school ERP system

A call to action and landing page

When running an online marketing campaign, irrespective if it is an SEO activity, or a PPC campaign, one of the most essential elements is to create a Call to Action form that needs to be placed on the landing page. It is essential that the advertisement, the landing page and the Call to Action all tie together into a logical and compelling journey for the prospective parent or student.

Create a virtual tour

In a hyper-busy and connected era it can be difficult for parents to take the time out and to vest a school for a tour. Schools can incorporate virtual tours into their website along with 3D images of their classroom to allow parents an opportunity to view their school from any geographical location. This saves the time of the parents and yet helps them feel connected to a school despite not visiting them.

Digital marketing is not only an art, but it is also a science that lends great results to the marketer. School that can effectively create an online presence using these tools will not only be able to reach out to a larger number of parent, but they will also be able to position and present themselves as a modern school that is digitally forward and parent-friendly.

All of these, however, is impossible to achieve when a school does not have the best tools and resources to make this happen for all of its many stakeholders.

For a long time, this has focused on building processes that enable everyone from students to teachers to parents to the school management. When these processes are running smoothly, the most effective form of academic learning is made possible.

So how do we ensure these processes do not break down? So far, we have primarily been relying on an army of skilled humans to make sure things run smoothly. However, this obviously has its drawbacks, such as a swelling workforce, high overheads, and increasing instances of error.

1. Swelling workforce As a school or college grows more complex, so do its processes. This means that we need more and more of the people who keep these processes running. A swelling workforce also means a swelling payroll – difficult for an educational institution that is constantly dealing with budget slashes and cost-cutting.
2. High overheads Overheads for running processes are naturally high. Apart from the need for gatekeepers and channelers as described above, many tools are needed to ensure process efficacy. Think of the simple task of sending a message to a specific section of a student body: first, a person would identify who these students are and pull up their contact details. Then another draft the messaging. A third would then ensure these notices are currently printed out. A fourth would ensure that they partner with the right delivery resource to ensure that these important notices reach the right students. It is a high-cost investment for any school or college.
3. Increase in errors Humans are fallible creatures and are thus prone to human errors. To expect someone to perform perfectly at their job at all times is not reasonable, no matter how simply these processes are broken down

The solution to these issues is to embrace technological progress in the field of education and start using an online academic management system to manage the academic affairs of a school or college. Technology has superseded humans in many ways, and process management is a key way it does so.

What is an online Academic or School Management System/ Software?

An online academic management system is a technological tool or platform that enables multiple stakeholders to manage various academic processes simply and smoothly, through one console. It reduces the need for human intervention and does not fatigue of repetitive processes.

What are the advantages of an online school management system?

An online academic management system can help students in numerous ways, but its advantages are not merely limited to them. Teachers, management and parents can benefit from an academic management system.

Online Academic Management Systems can handle a multitude of processes. These are the ways you can use your academic management system to take over various tasks: from grouping of students according to classroom or study groups, serving as an easily accessed repository of classroom notes and other classroom materials, to helping teachers administer tests, to sharing grading easily and confidentiality with students, to enabling seamless, private and ongoing parent and teacher communication about their performance.

When you use an online academic management system the following happens:

• Reduced labour costs

The biggest change schools and colleges will notice is the reduction in labour costs when an online academic management system is implemented in their educational institution. Since so many tasks become automated, the need for a person to manage these arrays of tasks is eliminated. It also means that other employees are freed up to focus on more stimulating or challenging tasks that may not yet be mastered by an academic management system. This means that your employees stop being underemployed and might see higher rates of job satisfaction.

• Lower overheads

With an online academic management system, many allied task and tools become obsolete. For instance, there is no need to partner with a delivery service that ensures all your notices reach the right student. An online academic management system allows you to communicate swiftly, confidentially, and directly with every student in a matter of moments. Just use the internal messaging system or the announcements section of your academic management system to communicate effectively with your students, their parents, or even the entire school.

• Error-free processes

Since an online academic management system is a technological tool, it is not susceptible to human foibles. This means, that as long as the rules have been clearly defined and there is no error in the programming of the system itself, it is reasonable to expect a consistently error free experience. An online academic system like MSMS has many features that are built in that teachers, students, parents, and management will learn how to use intuitively, replacing them physically having to it themselves. It also provides consistently – for repetitive processes, if it works correctly the first time, shut it and forget it. It will continue to function optimally each time until the programming is interfered with by a human.

But one of the single biggest advantages of online academic management systems is their ability to have all of these advantages to be accessible to all, across platforms, times, and devices. Since it is connected online, stakeholders can sign into the system from their phone or their laptop, at their most convenient time to finish the tasks they need to. No longer will these stakeholders have to tailor their schedules to the varying timings of an office or department or have to be physically present at a certain place in order to complete simple tasks. In case, school affairs can be managed on the go.